Hello

I'm Jake McKee

People call me The Community Guy

About Me


I’m Jake McKee, aka: The Community Guy. I run a consulting practice called Community5, helping medium and large businesses assess and improve their online communities.

Community5 is my second company. My first, Ant’s Eye View, was sold to PwC (PriceWaterhouse Coopers) in 2012. I spent a year running the Apple Global Support Communities.

In a past (work) life, I spent 5+ years as the Global Community Development Manager for the LEGO Company. My primary function was as a liaison between the company and the adult LEGO hobbyists. I worked on projects and activities that helped to integrate the adult fans in the daily operations of the company.

I was part of the Community Development Team, a group we lovingly called an “incubator for where projects go to be born”. The group was spread over no fewer than 5 countries, and covered a wide range of projects including the LEGO Club, and of course the adult fan relations. We worked to change the company’s approach to one of marketing with consumers, rather than marketing at consumers. (I talk about this in past tense only because I’m no longer part of the team)

I went to school for traditional 3-D product design, but in 1994 I found the Internet. I soon realized that the concepts of product designs applied, but in a brand new way. A few days after graduating with a Product Design degree, I left Oklahoma State U. to move to Dallas and start with i.con interactive, a rising Internet development agencies. Later, I ran the Web development team at NVision Design, the agency that was responsible for the email viral game Elf Bowling. If you know it, you know it well. If you don’t know it, you missed out. It was kind of a big deal…

If you’re interested in finding out more about my work experience, check me out on LinkedIn.

On the personal side, I’m a amateur photographer, and a proud father of the best kid around.

“Jake isn’t the community guy, he’s THE Community Guy. And he might be the first one out there to recognize the power of connecting and empowering a company’s biggest fans. From his mantra of “Everybody goes home happy” to his thought leadership on a host of social media tools and techniques, Jake knows communities. And on top of that, he’s a great guy and fun to be around.”

Spike Jones

“I would highly recomment Jake for he is a reliable and creative person who brings results to any project he is associated with!”

Jim Foulds

“Jake made the mystery of building, sustaining and utilizing a growing community into a tangible outcome. Jake has an uncanny way of making the whole team perform better without forcing an agenda.”

Simeon Margolis

Resume

Jake McKee is an evangelist for online and offline community building, social customer engagement, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.

Jake runs Community5, a boutique consulting firm that helps medium and large organizations assess and improve their online communities.

You can find his full resume on LinkedIn.

 

Photography

I spent a great deal of my life snapping pictures. Whether on my iPhone, Nikon D7000, Olympus OMD E-M5, or Lytro, I take a lot of pictures in the course of the day. I love capturing moments and creating art that photography allows for.

If you’re interested in seeing a few of my images, check out my photo site at:

lookat.theworldwithme.com

If you’re curious, the photos you see on this site are mine. The Buick Skylark was shot in Georgetown, Texas. The gear was shot in Panama. The bikes were shot in Amsterdam.

Blog

The next step in the Ant’s Eye View journey

One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]

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The YouTube complaints department

While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.

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The problem with customer driven reviews

This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)

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ze Frank gets it right

Hilarious, and surprisingly spot on look at foolish comments/trolls/online aggression.

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7 ways to support an emotional bond to a product

(This post was originally posted on my photoblog: Look at the world with me) Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort as we start our days. That t-shirt from the Pearl Jam concert 20 years ago makes […]

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A real-life Groupon business story

Our office neighbors, Paloma, recently went through the Groupon experience to promote their spa business. I asked one of the owners, Levi Dugat, to answer a few questions about their experience, and he was nice enough to oblige. How would you rate your Groupon experience overall?  We were perfectly pleased with our experience and honestly […]

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Contact Info

jakemckee08@gmail.com