People call me The Community Guy
Blog Commenting 2.0 cometh!
Yesterday was a very exciting day for bloggers of all stripes. HUGE things are afoot for every one of us, and most of you probably missed the news. The global commenting system IntenseDebate was acquired by Automattic, the company that owns WordPress.com and drives the WordPress.org project. This is literally going to revolutionize the way […]
Zappos’ 10 Principles
Have you heard of Zappos.com? If not, you need to start paying attention. Zappos is a rising (well, risen) star in the ecommerce space. They’re selling an insane amount of shoes and clothing, and it’s due in no small part to their fantastic outlook on customer service, employee training and support, and word of mouth […]
Guest Post: Web 2.0 Expo Recap
Note from Jake: My genius buddy Ashley Glennon from T-Mobile’s product design team was at Web 2.0 Expo last week. We were emailing back and forth about his thoughts of the event and I thought “Hey! This needs to be shared!” Ashley was kind enough to do a guest post for us. His thoughts on […]
FFF: BlogWorld Expo
One of the many, many reasons I love my industry and my job within it: this is what I have to look forward to as a “business-related function tonight”. Original photo by Brian Solis
Do you know who your real brand manager is?
At iMedia Brand Summit yesterday, I was floored by a comment from Jerry Courtney, Group Manager at Target. He said that they don’t think of retail employees at the stores as “clerks”, but as “brand managers”. After all, his point was, the frontline employees have vastly more control over the actual brand perceptions than anyone […]
VIDEO: The future of viral marketing
Absolutely hilarious…. mainly because I can actually see it happening…