Rapid Fire – Monday, September 22

Welcome to the Museum 2.0 Living Archive! – Museum 2.0 Living Archive

I’m looking forward to seeing more Web 2.0 and social tech usage for the traditional museums. I’ve been loving the historical photo collections that are being shared on Flickr. I can’t wait to see more than photos being shared, and more importantly becoming interactive in some way.

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How Common Craft Stopped Doing Client Work, In Plain English – ReadWriteWeb

Great write-up about Common Craft and the great transition from the hard stuff to the fun stuff.

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World of Warcraft’s WOM Techniques – Marketing Environmentalism

Virgina talks about WOM and WOW. Fun stuff.

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4 Great iPhone App Review Sites – ReadWriteWeb

Great list of places to find out more about iPhone apps. With the number of them coming out these days, there’s a real need to get help sifting through!

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Microsoft Launches Photosynth: Your Pictures in 3D – ReadWriteWeb

Did I mention how cool Photosynth is? It’s pretty much the only reason I’m turning on my PC these days.

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Social Surfing: 15+ Tools to Turn Firefox 3 into a Social Hub – Mashable

“As the Internet becomes more social, it only makes sense that your browser should be too. Here are over 15 tools to turn your Firefox 3 browser into a social hub.”

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Few, proud and social – DMNews

“For the US Marine Corps, social networking is nothing new. The few and the proud have a long history of coming back from travels and conquests to tell stories to friends and family. So it is only natural that the Marine Corps now uses social networking as a big part of its Internet marketing efforts to attract new recruits.”

From a MySpace page to its own branded social networking site at Our.Marines.com, the Marine Corps uses the power of social networking and viral communication to excite and engage its target 18- to 25-year-old audience.

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Choose Wisely: Scrutinizing Your Social Network Connections

“Last week I conducted an overview of social media for a client. After the meeting, I executed my usual drill: I followed up by taking business cards and checking if all the meeting attendees I hadn’t met before were on LinkedIn and Facebook, and sent out a series of thank you notes through those tools and requested connections. In an email response, one of them asked me flat out, ‘So tell me how you stay in touch with 500+ LinkedIn folks??’ That got me thinking about how I leverage these tools personally.”

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Online student-teacher friendships can be tricky – CNN.com

“Randy Turner knows there’s a huge gap in age and technology between him and his adolescent students. So when the 52-year-old set up a MySpace page and his students began asking to add him as a friend and sending him questions about assignments, he realized he was on to something.”

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Why Brands Need a New Kind of Leader

“This is a major shift in how businesses operate,” Dachis said. “Businesses are inherently antisocial. … They’re silo oriented and they don’t talk to each other.”

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The Stats Are In: You’re Just Skimming This Article – ReadWriteWeb

Good article about….well… I can’t remember. I think skimming? I didn’t really read the full thing.

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Why Outsourcing a Blog Might Be Smart | Marketing Profs Daily Fix Blog

“This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street Journal: ‘Should You Outsource Your Company Blog?’ Like most questions addressed in communications, marketing and other similar fields, the answer is — Maybe. It depends.”

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Top 10 Reasons Brands should Listen to Social Media | Power Shift – Social Media Blog

“As a provider of the tools for monitoring hundreds and even thousands of well known brands online, we’ve found a multitude of reasons for paying attention to what’s being said in social media. Here are the top ten…”

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Playboy’s Rogue Brand Ambassador – Marketing Environmentalism

“The WSJ contained a front page story detailing the Olive Garden’s unusual challenge of figuring out how to handle the repeated, vocal endorsements of Kendra Wilkinson. As a playmate, Hef girlfriend, star of E!’s Girls Next Door, and “friend” of 730k+ on MySpace, Ms. Wilkinson has a considerable platform for her declarations of Olive Garden love regardless of the feelings the family-friendly brand may have about her.”

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Top 5 reasons why “The Customer Is Always Right” is wrong

Good article about good customer service.

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The future of photography – tech – 16 September 2008 – New Scientist Tech

“Thanks to continued advances in software and processing power, research labs are continually exploring new ideas about what cameras and photographs can do.”

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Experience Architect, from Live Path: Social Media Missteps: Is it okay for brands to swear?

“As a corporation, it may not be adviseable to talk to your social network the same way you’d talk to the guys in the locker room, a friend over coffee, or your posse over beers. To many people – especially those with families or who are religious, this statement might be highly offensive.”

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