Hello

I'm Jake McKee

People call me The Community Guy

Confessions of a Super Fan

Confessions of a Super Fan

One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul into the product and experiences. This time last year, the kind folks at Webbdagarna invited me to Sweden to introduce the idea of super fans to their audience. The speech […]

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The Second Act: Community Guy Rises

Hello. I’m Jake, the Community Guy. You may not recognize me… I know it’s been a while. Or you have never heard of me, since I’ve been a bit of a recluse lately. But I’m the guy who loves online community and has spent the better part of my career trying to bring community engagement […]

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The next step in the Ant’s Eye View journey

One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]

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The YouTube complaints department

While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.

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The problem with customer driven reviews

This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)

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ze Frank gets it right

Hilarious, and surprisingly spot on look at foolish comments/trolls/online aggression.

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7 ways to support an emotional bond to a product

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort as we start our days. That t-shirt from the Pearl Jam concert 20 years ago makes us smile when we wear it. The keyboard we are used to makes it […]

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Cool beta signup model

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial usage.

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Trends

I’ve been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. The first is for 2011 and the second for 2010. Take a flip through them. Some interesting predictions about what we’re going to see this year and what we saw (and didn’t) last year. […]

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Buy and sell social media fans with FanAuction

I’m proud to report that Ant’s Eye View has launched a new product that we’re really excited about: FanAuction™. Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI Eliminating ongoing spend to support fan activity you no longer need Here’s […]

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