I'm Jake McKee

People call me The Community Guy


The Second Act: Community Guy Rises

Hello. I’m Jake, the Community Guy. You may not recognize me… I know it’s been a while. Or you have never heard of me, since I’ve been a bit of a recluse lately. But I’m the guy who loves online community and has spent the better part of my career trying to bring community engagement […]

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The next step in the Ant’s Eye View journey

One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]

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The YouTube complaints department

While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.

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The problem with customer driven reviews

This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)

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ze Frank gets it right

Hilarious, and surprisingly spot on look at foolish comments/trolls/online aggression.

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7 ways to support an emotional bond to a product

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort as we start our days. That t-shirt from the Pearl Jam concert 20 years ago makes us smile when we wear it. The keyboard we are used to makes it […]

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