I'm Jake McKee

People call me The Community Guy


TED Talk: We are makers

Fantastic video about the future bringing us back to our past. Or at least I hope so.

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Great quote from the Hulu CEO

“History has shown that incumbents tend to fight trends that challenge established ways and, in the process, lose focus on what matters most: customers. Hulu is not burdened by that legacy.” – Jason Kilar, Hulu CEO

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Perhaps the greatest commercial of our generation

If you were a boy who grew up in the 70s and early 80s, you almost certainly tried to move objects with your mind thanks to Star Wars influence. To this day, I still dream of having such skills. So it was with great amusement that I watched this VW commercial. I also had to […]

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Social Engagement Journey: How to start a movement

If you haven’t seen this TED Talk by Derek Sivers, it’s really worth the watch. Derek talks (in 3 fun minutes) about what it takes to start a movement, including leadership and more importantly, a following. As I watched this, I couldn’t help but think about the Social Engagement Journey. Mavericks (leaders, in Derek’s story) […]

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Adult LEGO fandom hits TED

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next door. Now, the TED stage has promoted Adult Fandom. I’m very happy right now.

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Social Media Marketing book review

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Take a peek below, or on Shama’s site.

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