I'm Jake McKee

People call me The Community Guy

About Jake

I’m Jake McKee, aka: The Community Guy. I run Community5, a consultancy focused on helping organizations assess, design, and optimize their online communities and fan engagement programs. Basically, we help ensure that online spaces where customers connect are positive and effective, both for the community members and for the company.

Community5 is my second company. My first, Ant’s Eye View, was sold to PwC (PriceWaterhouse Coopers) in 2012. After I left PwC, I ran the Apple Global Support Communities, one of the largest online communities in existence.

In a past (work) life, I spent nearly 6 years as the Global Community Development Manager for the LEGO Company. My primary function was as a liaison between the company and the adult LEGO hobbyists. I worked on projects and activities that helped to integrate the adult fans in the daily operations of the company.

I was part of the Community Development Team, a group we lovingly called an “incubator for where projects go to be born”. The group was spread over no fewer than 5 countries, and covered a wide range of projects including the LEGO Club, and of course the adult fan relations. We worked to change the company’s approach to one of marketing with consumers, rather than marketing at consumers. (I talk about this in past tense only because I’m no longer part of the team)

I went to school for traditional 3-D product design, but in 1994 I found the Internet. I soon realized that the concepts of product designs applied, but in a brand new way. A few days after graduating with a Product Design degree, I left Oklahoma State U. to move to Dallas and start with i.con interactive, a rising Internet development agencies. Later, I ran the Web development team at NVision Design, the agency that was responsible for the email viral game Elf Bowling. If you know it, you know it well. If you don’t know it, you missed out. It was kind of a big deal…

If you’re interested in finding out more about my work experience, check me out on LinkedIn.

On the personal side, I’m a amateur photographer, and a proud father of the best kid around.

“Jake isn’t the community guy, he’s THE Community Guy. And he might be the first one out there to recognize the power of connecting and empowering a company’s biggest fans. From his mantra of “Everybody goes home happy” to his thought leadership on a host of social media tools and techniques, Jake knows communities. And on top of that, he’s a great guy and fun to be around.”

Spike Jones

“I would highly recomment Jake for he is a reliable and creative person who brings results to any project he is associated with!”

Jim Foulds

“Jake made the mystery of building, sustaining and utilizing a growing community into a tangible outcome. Jake has an uncanny way of making the whole team perform better without forcing an agenda.”

Simeon Margolis


The death and the expensive rebirth of Flickr

The death and the expensive rebirth of Flickr

My name is Jake and I am..er…was a Flickr fanboy.  I can’t remember exactly when I uploaded my first photo to Flickr, but it was in its early days. I’ve since removed my initial uploads, but the earliest photo I still have on the platform is 2007…when I met then-candidate Obama.  Flickr was a marvel […]

Read more
Engaged Customer definitions: Super Users, Influencers, Advocates

Engaged Customer definitions: Super Users, Influencers, Advocates

Definitions are important. Language matters.  We know that all community have stratifications amongst their members. Some members are very active, some very passive…a plenty of shades in between. Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive […]

Read more

Motivating your fans

My latest guest blog on CMX Hub is live. I cover some of my best techniques for rewarding, motivating, and retaining your most enthusiastic customers/fans/super users. Check it out!

Read more

How not to thank your customers

Sometimes being a human is tough. Getting through the day with a enough sleep. Scrounging food that you can get excited about. Executing grand ideas at work. Navigating the difficult social norms and communication methods of human interaction.  But sometimes being a human and creating social connection with others isn’t  that tough. For instance, if […]

Read more

Observations and Predictions (2019 Edition)

My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to their yearly report. Download here: CommunityPredictions2019 I’m really excited about community in 2019. The last couple of years, I’ve been hearing and seeing rumblings of deeper investment and growth of community […]

Read more
Community Signal interviews the Community Guy

Community Signal interviews the Community Guy

A few months back,I had the pleasure of (finally) being interviewed by my friend, Patrick O’Keefe on the Community Signal podcast. Patrick has been doing community work nearly as long as anyone I know… myself included. He’s built a really great podcast for community management professionals, talking about all the stuff we all need to […]

Read more


I am a long-time advocate and evangelist for online and offline community building, social customer engagement, social media, and customer-company interaction. I have been working with online communities, fan groups, and consumer groups since the early days of the Internet, and have a rich background in Web development, community management, business strategy, and product development. I run Community5, a boutique consulting firm that helps organizations of all sizes build, optimize their online communities efforts. You can find my full resume on LinkedIn. I have appeared in print a number of times.
Getting Started with LEGO Trains Social Media Marketing: An Hour a Day Social Media Marketing: The Next Generation of Business Engagement Cluetrain Manifesto 10th Anniversary Edition (afterword)
I wrote this book to help introduce LEGO fans to the joy of building LEGO Trains. I also used this writing process as a means to help troubleshoot the process of allowing LEGO fans to write LEGO themed books. I was the technical editor on this book, working closely with the author, Dave Evans. I helped co-write this book, diving deeper into social media marketing and customer engagement. The Cluetrain was one of my earliest inspirations when I started doing community work. The Cluetrain authors asked me to put an afterword in the 10th anniversary edition about his work with LEGO.

If you’re interested in seeing me in action, check out my speech in Sweden: Confessions of a Super Fan

Speaking Engagements

“I have seen how dynamic Jake is, and the fact that he refers to his work as “evangelistic” is telling, he is that passionate about helping his clients grow their presence in a meaningful way that produces results.”
– Jason Mueller

“Jake says just the right stuff at just the right times…and says nothing at the right times too.”
– Scott, FIRST

“Your panel was the best session at the conference!”
– Jim, SXSW attendee

“Thank you so much for your session. Having the basic information that you provided gave us an excellent foundation and your moderation during the open time helped give us solid direction. Thank you again for helping make this one of our best events!”
– Pat, TechData

I love speaking and do so whenever I can. Strategy sessions, panel discussions, keynote discussions, and training sessions make for a fun work day in my world.

Every session I do is customized to the audience, whether a corporate training session or a conference panel. My sessions tend to focus on these key areas:

If you’re interested in seeing me in action, check out this session from Webbdagarna 2017 in Sweden.


I’m a huge photography nerd. I’ve taken literally hundreds of thousands of photos and had my work displayed in some cool locations, including the Austin airport (my second home). I’ve traveled the world, always with a camera in my hand. Most of my travel bucket list items tie to photography goals.

If you’re interested in seeing a few of my images, check out my photo site at:


If you’re curious, the photos you see on this site are mine. The Buick Skylark was shot in Georgetown, Texas. The gear was shot in Panama. The bikes were shot in Amsterdam.


Thank you! I have received your message.




Contact Info