I love great email!

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I recently signed up to check out Adroll, but haven’t had a chance to plug it into this blog. Too busy.

Today I got an email from Adroll and immediately rolled my eyes and thought “back off!” But for some reason I didn’t hit the delete button and instead decided to read it. I was treated to a brilliant piece of community building:

Hey Jake,

This is John from Adroll Community Development. I’ve been conducting an audit of all the publishers currently signed up with us and I noticed that you have yet to place any live ad code on your site, so I wanted to check in with you and make sure everything is running smoothly. It’s perfectly fine with us if you just haven’t gotten around to it yet, but if you’re having any problems getting the code to work we would like to know. If you have any questions about how to best implement Adroll into your site please let me know and we’ll do whatever we can to get you set up.

Thanks,
John Lem

John Lem
Adroll.com Community Development Team
http://www.adroll.com

Personal, clear about the purpose of the mail, understanding of my potential issues. Nice work!