5 minute question

In the first of what will hopefully become an ongoing series, I’d like to pose a question:

If you had 5 minutes with an inquisitive marketing manager, what would you want to make sure they learned about working with fans/community?

Anything goes, and if you’d like to participate feel free to email me (jake at communityguy dot com), post in the comments, or post on your own blog. If you do participate, I’ll post a link (or your content) here so we can collect the Ultimate List.

UPDATE: Check out the responses here!