I just noticed a new (?) feature on Amazon: Customer Images. Looks like Amazon is tapping into their customer base, their…..community… to help them fill out their product image gallery. A great example of not having to pay people to do work WITH you. As a wise man (and former boss) used to say often and loudly: It’s not about marketing TO consumers, it’s about marketing WITH consumers.
What are customer images?
Your pictures of products in action, with captions – photos of product features (‘see the simple controls on this music player’), products in use (‘here’s how to install the ink cartridge’), product performance (‘this camera’s macro mode is incredibly sharp’) – anything you can imagine to help other shoppers learn about the product!
Why share images?
Sometimes product descriptions and manufacturer supplied images are not enough. Here’s your chance to help millions of fellow customers learn more about how a product looks, behaves and performs. Think of customer uploaded image as reviews in pictures.
Sascha Carlin
January 13th, 2005 5:35
Well done. Good writers copy, great writers steal. In this case the idea was stolen from ThinkGeek.
Sascha Carlin
January 13th, 2005 12:35
Well done. Good writers copy, great writers steal. In this case the idea was stolen from ThinkGeek.
Meredith
January 13th, 2005 9:56
Darn, Sascha beat me to the ThinkGeek reference!
Hey, I wonder if we can get any online sex toy stores to do something similar!
Meredith
January 13th, 2005 16:56
Darn, Sascha beat me to the ThinkGeek reference!
Hey, I wonder if we can get any online sex toy stores to do something similar!
sex toys
August 21st, 2009 20:22
that would be nice. but people would start posting nasty pics though