Ant’s Eye View acquires Wabash & Lake

It seems hard to remember, but it’s only been a year since I merged Ant’s Eye View 1.0 with Sean O’Driscoll’s CGT Consulting to create Ant’s Eye View 2.0. This time last year, Sean and I were just starting to talk through the details of our pending merger.

Flash forward to today: Sean and I have built an amazing time, truly world class people generating world class results. Our team is growing rapidly, and today I’m incredibly proud to announce yet another landmark in the short, but rich history of our organization.

We’ve acquired Wabash & Lake. That’s right, we’ve completed our first acquisition less than a year after our formation.

So, who is Wabash and Lake?

You may not know the company name, but I’m almost certain you know its principals, Ben McConnell & Jackie Huba. Ben and Jackie have been recognized as two of the web’s most influential marketers with over 120,000 daily readers of their Church of the Customer blog and best selling Word of Mouth Marketing books, “Citizen Marketers” and “Creating Customer Evangelists”. Forbes has described their work as “the word of mouth gospel.”

When Sean and I were still at Microsoft and LEGO, respectively, Ben and Jackie were an inspiration to both of us. We couldn’t be more proud to have them join us as we guide organizations through the process of transforming customer experience and brand engagement by activating and embedding customer voice in every aspect of the business.

Sean and I have always wanted to build the strongest, smartest, most experience team of social nerds on the planet, and today’s announcement (live from the WOMMA Summit in Vegas) is yet another way we’re making that vision a continued reality.

If you aren’t already, you can follow Ben and Jackie on twitter at @benmcconnell and @jackiehuba respectively.

And by the way – if you’re in Vegas for the WOMMA Summit, be sure to stop by the Risque Lounge in the Paris hotel after 7:30p tonight. We’re buying the drinks as a way to celebrate this great news. We’ve even created the world’s newest and most amazing drink: The Antini.