Apple customer service continues to improve

After another weird iPhone sync, my rented movies disappeared (along with all my other media). Since rented iTunes movies only live in one spot, they were gone. I emailed customer service for the second time in so many weeks to ask them to allow me to re-download them.

In the past, Apple iTunes customer service has been …. not great. Form letters, a near total lack of personality or humanism, and answers that protect the company at all costs. So you can imagine when, for a second time, Apple support gave me the ability to re-download my rented movies at no charge, and in about 12 hour response time (which started at midnight).

Not only that, the support team sent the email below to make sure I was all good. Wow.

Hi Jacob,

This is Destyni, with a courtesy follow-up. I haven’t heard from you and wanted to make sure that your request was handled to your satisfaction. You’ve truly been a remarkable asset to the iTunes Store Family and as such I don’t want to leave you without any type of resolution, so if you do not respond, I will be closing this request. I hope that you continue to enjoy the iTunes Store and would like to thank you for being such a wonderful member of our family. If you find yourself with any other questions or concerns, please do not hesitate to send me an email. Have a great day!

Sincerely,

Destyni
iTunes Store Customer Support

(Disclosure: Apple is a client of my company, Ant’s Eye View)