The death and the expensive rebirth of Flickr
by Jake McKee on 18 Feb, 2019 - Comments Off on The death and the expensive rebirth of Flickr
My name is Jake and I am..er…was a Flickr fanboy. I can’t remember exactly when I uploaded my first photo to Flickr, but it was in its early days. I’ve since removed my initial uploads, but the earliest photo I still have on the platform is 2007…when I met then-candidate Obama. Flickr was a marvel […]
Engaged Customer definitions: Super Users, Influencers, Advocates
by Jake McKee on 15 Feb, 2019 - Comments Off on Engaged Customer definitions: Super Users, Influencers, Advocates
Definitions are important. Language matters. We know that all community have stratifications amongst their members. Some members are very active, some very passive…a plenty of shades in between. Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive […]
Motivating your fans
by Jake McKee on 10 Dec, 2018 - Comments Off on Motivating your fans
My latest guest blog on CMX Hub is live. I cover some of my best techniques for rewarding, motivating, and retaining your most enthusiastic customers/fans/super users. Check it out!
How not to thank your customers
by Jake McKee on 06 Dec, 2018 - Comments Off on How not to thank your customers
Sometimes being a human is tough. Getting through the day with a enough sleep. Scrounging food that you can get excited about. Executing grand ideas at work. Navigating the difficult social norms and communication methods of human interaction. But sometimes being a human and creating social connection with others isn’t that tough. For instance, if […]
Observations and Predictions (2019 Edition)
by Jake McKee on 05 Dec, 2018 - Comments Off on Observations and Predictions (2019 Edition)
My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to their yearly report. Download here: CommunityPredictions2019 I’m really excited about community in 2019. The last couple of years, I’ve been hearing and seeing rumblings of deeper investment and growth of community […]
Community Signal interviews the Community Guy
by Jake McKee on 12 Nov, 2018 - Comments Off on Community Signal interviews the Community Guy
A few months back,I had the pleasure of (finally) being interviewed by my friend, Patrick O’Keefe on the Community Signal podcast. Patrick has been doing community work nearly as long as anyone I know… myself included. He’s built a really great podcast for community management professionals, talking about all the stuff we all need to […]
The Power of Super Fans (podcast interview)
by Jake McKee on 12 Nov, 2018 - Comments Off on The Power of Super Fans (podcast interview)
Nearly a year ago, my friend Reed Smith interviewed me for his Touch Point podcast. It was a fun conversation, and I wanted to share the interview since I didn’t do it at the time. Reed and his partner, Chris are doing some great work on their podcast, so be sure to check it out! […]
Confessions of a Super Fan
by Jake McKee on 03 Sep, 2018 - Comments Off on Confessions of a Super Fan
One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul into the product and experiences. This time last year, the kind folks at Webbdagarna invited me to Sweden to introduce the idea of super fans to their audience. The speech […]
The Second Act: Community Guy Rises
by Jake McKee on 02 Sep, 2018 - Comments Off on The Second Act: Community Guy Rises
Hello. I’m Jake, the Community Guy. You may not recognize me… I know it’s been a while. Or you have never heard of me, since I’ve been a bit of a recluse lately. But I’m the guy who loves online community and has spent the better part of my career trying to bring community engagement […]
The next step in the Ant’s Eye View journey
by Jake McKee on 14 Aug, 2012 - 13 comments
One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]