People call me The Community Guy
The YouTube complaints department
by Jake McKee on 03 Jul, 2012 - 0 comments
While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.
The problem with customer driven reviews
by Jake McKee on 22 Jun, 2012 - 0 comments
This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)
ze Frank gets it right
by Jake McKee on 14 Jun, 2012 - 0 comments
Hilarious, and surprisingly spot on look at foolish comments/trolls/online aggression.
7 ways to support an emotional bond to a product
by Jake McKee on 08 Mar, 2012 - 2 comments
Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort as we start our days. That t-shirt from the Pearl Jam concert 20 years ago makes us smile when we wear it. The keyboard we are used to makes it […]
Cool beta signup model
by Jake McKee on 26 Jun, 2011 - Comments Off on Cool beta signup model
From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial usage.
Trends
by Jake McKee on 08 Jun, 2011 - Comments Off on Trends
I’ve been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. The first is for 2011 and the second for 2010. Take a flip through them. Some interesting predictions about what we’re going to see this year and what we saw (and didn’t) last year. […]
Buy and sell social media fans with FanAuction
by Jake McKee on 01 Apr, 2011 - 4 comments
I’m proud to report that Ant’s Eye View has launched a new product that we’re really excited about: FanAuction™. Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI Eliminating ongoing spend to support fan activity you no longer need Here’s […]
Chrysler tweet: an issue of process
by Jake McKee on 16 Mar, 2011 - 2 comments
Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the right actions were taken. If you haven’t heard, an employee from the agency that ghostwrites the @ChryslerAutos twitter handle accidently posted a tweet to that handle rather than their personal […]
Carfi recaps SXSW 2011
by Jake McKee on 16 Mar, 2011 - 2 comments
Recently hired Ant, Chris Carfi recaps his experience at SXSW 2011. This one is worth the watch/listen. That’s right, he’s so cool he added audio to his slides and posted the whole thing on Slideshare for our viewing pleasure. And because I love you, fine readers, I have embedded it below. An Ant’s Eye View […]
SXSW as an API for industry collaboration
by Jake McKee on 15 Mar, 2011 - 0 comments
Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the parties (I only attended a few…and was at home at midnight all weekend) or the 4,592,103 official panels they had this year (I only attended two, one of which is […]