Hello

I'm Jake McKee

People call me The Community Guy

The coolest community job around is now hiring

I know it’s a few days early, but for all you community nerds I’ve got an early Christmas present. That’s right, it’s a damn tasty job opening: LEGO Social Media Strategist This position reports to my old boss, and as a boss he’s as good as they come. If you’re looking for a new gig, […]

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The Social Engagement Journey

The team at Ant’s Eye View has been working on something we’re really excited to share. Last week, we formally unveiled The Social Engagement Journey. Before I explain, let me share some background. Over the years, social media has become a significant conversation in marketing circles. The focus of that conversation has been about a […]

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Social Media and the Workplace Explained

My friends Lee and Sachi LeFever have published a new video, Social Media and the Workplace Explained, and it’s a great watch. If you don’t know Lee and Sachi, they’re the proprietors of Common Craft, the video-based concept explanation service. Their full catalog is fantastic, and this latest one is no exception. I had the pleasure of offering feedback […]

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Social Media Marketing – The Next Generation of Business Engagement

It is with extreme pride that I announce Social Media Marketing – The Next Generation of Business Engagement, a book that Dave Evans and I wrote together this year. After tech editing Dave’s first book, Social Media Marketing: An Hour a Day, Dave asked me to co-author the second book and I gladly accepted. This new […]

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I

Let me first start this post out by saying that I have loved the Web since the very first time I pulled up a Web site. Literally the very first one. I don’t remember the site (although it’s likely it had a stone background image), but I do remember the rush of ideas, emotions, and […]

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Brand Haiku

Ever the community organizer, Aaron Strout started a conversation amongst a group of social nerds last week and his idea was just too much fun not to participate. The idea? Share a haiku about a brand experience in the last month that’s really impressed us. I’ve been meaning to write about several lately, so what […]

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The crazy standards of TSA

Anyone who travels a lot can tell  you how silly most airport security methods employed by the TSA are. Consider: You’re required to show an ID and your boarding pass in order to make sure the names match. What does this really do? And now that I can print out a boarding pass at home, […]

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Red Shirt Guy – a great story

If you’ve spent any time in community work, you’ve run into one of “those fans”. A fan of your brand/product/company who has generated so much love for your brand that the love manifests in unreasonable anger at various decisions or a level of depth on issues that even the product’s original developers never intended. These […]

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Magnet company smackdown

Live for your viewing pleasure, a smackdown of a grand nature, magnet style: In this youtubed open letter, a representative from Zen Magnets (small-fry makers of little round powerful magnets you can use to make interesting shapes) replies to a legal threat from Buckyballs (leading makers of little round powerful magnets you can use to […]

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The democratization of opportunity

When I was a kid, a lot of my friends took piano lessons. Once a week, their parents would shuffle them off to some retired teacher’s house for an hour to learn how to play “Mary had a little lamb” or something similar. Most of my friends were living a comfortable lower middle class life, […]

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