Blog
The death and the expensive rebirth of Flickr
by Jake McKee on 18 Feb, 2019 - Comments Off on The death and the expensive rebirth of Flickr
My name is Jake and I am..er…was a Flickr fanboy. I can’t remember exactly when I uploaded my first photo to Flickr, but it was in its early days. I’ve since removed my initial uploads, but the earliest photo I still have on the platform is 2007…when I met then-candidate Obama. Flickr was a marvel […]
Engaged Customer definitions: Super Users, Influencers, Advocates
by Jake McKee on 15 Feb, 2019 - Comments Off on Engaged Customer definitions: Super Users, Influencers, Advocates
Definitions are important. Language matters. We know that all community have stratifications amongst their members. Some members are very active, some very passive…a plenty of shades in between. Beyond just members with “standard” activity levels, we think about the most active, most passionate, most influential members and how we can get them helping to drive […]
Motivating your fans
by Jake McKee on 10 Dec, 2018 - Comments Off on Motivating your fans
My latest guest blog on CMX Hub is live. I cover some of my best techniques for rewarding, motivating, and retaining your most enthusiastic customers/fans/super users. Check it out!
How not to thank your customers
by Jake McKee on 06 Dec, 2018 - Comments Off on How not to thank your customers
Sometimes being a human is tough. Getting through the day with a enough sleep. Scrounging food that you can get excited about. Executing grand ideas at work. Navigating the difficult social norms and communication methods of human interaction. But sometimes being a human and creating social connection with others isn’t that tough. For instance, if […]
Observations and Predictions (2019 Edition)
by Jake McKee on 05 Dec, 2018 - Comments Off on Observations and Predictions (2019 Edition)
My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to their yearly report. Download here: CommunityPredictions2019 I’m really excited about community in 2019. The last couple of years, I’ve been hearing and seeing rumblings of deeper investment and growth of community […]
Community Signal interviews the Community Guy
by Jake McKee on 12 Nov, 2018 - Comments Off on Community Signal interviews the Community Guy
A few months back,I had the pleasure of (finally) being interviewed by my friend, Patrick O’Keefe on the Community Signal podcast. Patrick has been doing community work nearly as long as anyone I know… myself included. He’s built a really great podcast for community management professionals, talking about all the stuff we all need to […]