Blog
The Power of Super Fans (podcast interview)
by Jake McKee on 12 Nov, 2018 - Comments Off on The Power of Super Fans (podcast interview)
Nearly a year ago, my friend Reed Smith interviewed me for his Touch Point podcast. It was a fun conversation, and I wanted to share the interview since I didn’t do it at the time. Reed and his partner, Chris are doing some great work on their podcast, so be sure to check it out! […]
Confessions of a Super Fan
by Jake McKee on 03 Sep, 2018 - Comments Off on Confessions of a Super Fan
One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul into the product and experiences. This time last year, the kind folks at Webbdagarna invited me to Sweden to introduce the idea of super fans to their audience. The speech […]
The Second Act: Community Guy Rises
by Jake McKee on 02 Sep, 2018 - Comments Off on The Second Act: Community Guy Rises
Hello. I’m Jake, the Community Guy. You may not recognize me… I know it’s been a while. Or you have never heard of me, since I’ve been a bit of a recluse lately. But I’m the guy who loves online community and has spent the better part of my career trying to bring community engagement […]
The next step in the Ant’s Eye View journey
by Jake McKee on 14 Aug, 2012 - 13 comments
One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]
The YouTube complaints department
by Jake McKee on 03 Jul, 2012 - Comments Off on The YouTube complaints department
While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.
The problem with customer driven reviews
by Jake McKee on 22 Jun, 2012 - Comments Off on The problem with customer driven reviews
This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)