by Jake McKee on 20 Apr, 2010 - 2 comments

Comment and content moderation is a much discussed topic amongst our clients. Hell, it’s much discussed across the entire socialsphere. Most moderation systems, sadly, remain pretty analog: A group of people are hired to review content and give it a yes/no status which allows or bars it from being published. Gizmodo posted recently about how […]

by Jake McKee on 19 Apr, 2010 - 3 comments

A couple months back, I had the pleasure of attending the Online Community Unconference. One thing that really struck me was how many people, many relatively new to community as a job function, struggled to understand how to balance working in social media with a certain desire to keep at least some part of their […]

by Jake McKee on 16 Apr, 2010 - 1 comment

Yesterday I wrote about the “LEGO is…” meme that I ran across on Flickr. I actually found this meme thanks to a Google Alert on my name. Much to my own humble satisfaction, I loved seeing this quote: “LEGO is seeing Jake McKee @ BrickCon and being simultaneously star struck and yet feeling like he […]

by Jake McKee on 15 Apr, 2010 - Comments Off on LEGO is… a fantastic meme

I left LEGO 4 years ago, but I still love it. It was more than a job, it was a life’s dream come true. Not only did I get to work for the company of my childhood dreams, I got to play a small part in helping bring the company back from the brink of […]

by Jake McKee on 30 Mar, 2010 - 2 comments

File this under: “Concepts we know, but are glad to have data and research to back it up”…. A group of researchers have proven something we already expected to be the case: your Twitter follower count is somewhat of a meaningless metric when it comes to determining influence. To reach this conclusion, the researchers examined […]

by Jake McKee on 23 Mar, 2010 - 8 comments

Moderation, at its core is about ensuring that published content on a particular site, typically submitted by the site’s users themselves, meets the terms of the site’s Terms of Service (ToS). This function is, all too often, seen as an analog task: groups of moderators site at terminals clearing content submission queues asking simple yes/no […]

by Jake McKee on 08 Feb, 2010 - 6 comments

During a recent hotel stay at the wonderful Hotel Zaza in Dallas, I noticed two quotes written on the wall of my room. Both struck me as being particularly relevant to explaining the mindset a successful community manager has to own in order to do their job. The test of a first rate intelligence is […]