by Jake McKee on 02 Nov, 2010 - 2 comments

If you’ve spent any time in community work, you’ve run into one of “those fans”. A fan of your brand/product/company who has generated so much love for your brand that the love manifests in unreasonable anger at various decisions or a level of depth on issues that even the product’s original developers never intended. These […]

by Jake McKee on 23 Sep, 2010 - Comments Off on Netflix stumbles, recovers through honesty

Oh, Netflix…. Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity stunt. Things backfired at a Toronto street celebration after reporters discovered that actors hired by the Netflix had been given written instructions to give media interviews gushing about the video […]

by Jake McKee on 07 Apr, 2009 - 10 comments

UPDATE: Turns out Slideshare was playing an April Fool’s Joke on its users. Not only did they send these notes out, they also added two extra zeros to the end of your view counts. The Slideshare team posted an blog post (failing to understand the concern), but they failed to send another email (you know, […]

by Jake McKee on 05 Mar, 2009 - 4 comments

Enough said.

by Jake McKee on 03 Mar, 2009 - 4 comments

In January, Sean and I announced that we were merging forces to launch a new and improved Ant’s Eye View. 2009, as we coined it, would be The Year of the Ant. Our business is focused on companies and their customers play out the mantra “everybody go home happy”. We are working to change the […]

by Jake McKee on 26 Feb, 2009 - Comments Off on Making fans happy is easy

Well, maybe not always easy. But certainly more often than not. Check out this great story (via Andy).

by Jake McKee on 25 Feb, 2009 - Comments Off on Example of a fantastic announcement email

I don’t know why this tickled me so, but I just had to share. If you were living under a rock you might have missed our 2.7 release, which included the most significant interface update in WordPress’ short history and has been pretty well-received. It’s also been pretty bug-free, which is why there was a […]