Hello

I'm Jake McKee

People call me The Community Guy

Zappos’ 10 Principles

Have you heard of Zappos.com? If not, you need to start paying attention. Zappos is a rising (well, risen) star in the ecommerce space. They’re selling an insane amount of shoes and clothing, and it’s due in no small part to their fantastic outlook on customer service, employee training and support, and word of mouth […]

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How are you exciting and delighting?

Spike points out the value of the hidden easter egg on the relationship you build with your most dedicated fans. I finally got a chance to go see Ironman this past weekend. And I was not disappointed. A couple of weeks back on opening day, I was reading through some posts on twitter and a […]

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Sex and the City understands (mostly) the fourth wall

As preparation for the release of the new Sex and the City movie, the studio has launched a pretty cool Fourth Wall campaign. Carrie’s Mac laptops have played a healthy role in every season of the show, and now the movie. This web app is very cool, and (mostly) recreates the Mac OSX desktop in […]

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Graco continues to rock their corporate blogging efforts

I’ve written in the past about how impressed I am with the new(ish) Graco blog and blogging team. Now I’m even more impressed. I just got this great email from Lindsay, one of the Graco bloggers. Nicely done. Mass e-mails are really the opposite of what we’re going for (personal relationships) but sometimes they’re effective […]

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Become an Utterz Ambassador

The Utterz team is launching an Ambassador Program and you’re invited to apply. Here’s what the Utterz team has to say: There are going to be so many exciting new changes to Utterz over the next couple months and we want you to be in on the fun and help us introduce new features to […]

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Presdo: What a Web app should be

Thanks to TechCrunch, I found a brilliant new Web app for dealing with online scheduling. As a consultant working on a Mac and scheduling many clients and sales calls with people who use a wide variety of calendaring program, it’s a bear to get it all working right. Presdo looks like it might solve all […]

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Fantastic communication from Southwest

Remember Skirtgate? Southwest Airlines escorted a young woman off a plane because they didn’t like the shortness of her skirt. It turned into a debacle, especially considering the hot pants history of Southwest. Somehow I missed the Southwest apology, and since I’m caught up in talk of quality communication over on the OCRN, I wanted […]

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Common Craft Store Launches

Lee and Sachi at Common Craft have launched a very cool concept: The Common Craft Store where you can buy licensed versions of their amazing video content. Here’s their story on why they launched it: Why have you created the Store? I thought your business was making videos for companies? We often hear from individuals […]

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Writing makes all the difference

I’ve written in the past about the impact great writing can make on community interaction. This weekend I got my BzzKit for a new BzzAgent program I’m working on, the Chili’s Smokehouse Bacon Burger. (This thing is damn tasty – I tried one while I waited for my BzzKit to arrive, and damn!) Part of […]

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I love great email!

I recently signed up to check out Adroll, but haven’t had a chance to plug it into this blog. Too busy. Today I got an email from Adroll and immediately rolled my eyes and thought “back off!” But for some reason I didn’t hit the delete button and instead decided to read it. I was […]

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