Hello

I'm Jake McKee

People call me The Community Guy

Moderation Whitepaper

I recently wrote a whitepaper at work that may be of interest to you, fine reader. The whitepaper is titled “Options and strategies for a safe site and positive experience”, and focuses on how companies can make the decision between pre-moderation and post-moderation of user submitted content. (Pre-moderation is a review process that happens before […]

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The three tenets of viral marketing

For many years I’ve talked about three tenets of viral marketing – namely what needs to happen in order to make something "go viral". I realized the other day that I’ve never blogged these tenets so I thought I’d share. As I’ve found, the three things that make something go nuts and get all kinds […]

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Five Lessons from Netflix

This article is a great look at how Netflix pulled off something amazing in building their business: The Five Lessons from the Netflix Startup Story. The article is a long but good read. The short version: Don’t let the naysayers get you down Build operations for a ‘wow’ customer experience Develop three-step solutions Copy the […]

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Solutions for Email Overlooad

If you’re like me, you get a metric ton of email in your inbox every day. Most of said mails are poorly crafted, to say the least. To make sure you aren’t crafting bad emails, check out this article from the Harvard Business School folks. It’s worth the long read. Love it, live it.

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Sprint Ambassador Program

Kudos to Sprint for starting the Sprint Ambassadors Program! What is the Ambassador Program? The Sprint Ambassador Program is an exclusive opportunity to try Sprint’s latest products and services made possible by the Sprint Power VisionSM Network. Who qualifies for the Ambassador Program? Individuals in select cities across the US who have access to the […]

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Agencies and Customer Interaction

Even though I’m currently on the agency side of the fence, I love my client side brotheren. After all, it’s only been a few weeks since I made the transition. And since I still feel the love for you client side folks, I’m going to share a dirty little secret. You ready to peek behind […]

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The Customer Interaction Manifesto

I’ve been working on community/company interaction thing for a while now, and I’m continually surprised at how many people ask me what the guidelines are, the rules for working directly with consumers. Perhaps it’s time for a manifesto, something us marketing folks can use as a baseline before charging into social groups trying to meet […]

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Putting your inner Schmooze to work

“It’s not what you know or who you know, but who knows you.” Susan RoAne. Guy Kawasaki opens his blog entry "The Art of Schmoozing" with that quote. I’ve included the full list of his points, and have added in a few comments about how it relates to my work as a community liaison. Enjoy! […]

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5 Tips from Nate

5 Tips from Ubisoft’s Nate Mordo Here’s 5 good tips for working with online communities from Nate Mordo, Mananger of Online Marketing for Ubisoft.  Tip #1. Be honest and transparent Internet communities are notoriously good at smelling a rat. If you’re not honest, even by omission, you can get in big trouble. Tip #2. Provide […]

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All for the cost of dinner

Steve Rubel pointed this story out: Last Night Jim Allchin, co-president of Microsoft’s Platforms, Products and Services Division met with a small group of bloggers and technologists here in San Francisco for dinner. The purpose of the dinner was to have an open and broad general discussion about Microsoft, their products and strategies, and general […]

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