People call me The Community Guy
Motivating your fans
My latest guest blog on CMX Hub is live. I cover some of my best techniques for rewarding, motivating, and retaining your most enthusiastic customers/fans/super users. Check it out!
How not to thank your customers
Sometimes being a human is tough. Getting through the day with a enough sleep. Scrounging food that you can get excited about. Executing grand ideas at work. Navigating the difficult social norms and communication methods of human interaction. But sometimes being a human and creating social connection with others isn’t that tough. For instance, if […]
Observations and Predictions (2019 Edition)
My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to their yearly report. Download here: CommunityPredictions2019 I’m really excited about community in 2019. The last couple of years, I’ve been hearing and seeing rumblings of deeper investment and growth of community […]
Confessions of a Super Fan
One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul into the product and experiences. This time last year, the kind folks at Webbdagarna invited me to Sweden to introduce the idea of super fans to their audience. The speech […]
The Second Act: Community Guy Rises
Hello. I’m Jake, the Community Guy. You may not recognize me… I know it’s been a while. Or you have never heard of me, since I’ve been a bit of a recluse lately. But I’m the guy who loves online community and has spent the better part of my career trying to bring community engagement […]
The next step in the Ant’s Eye View journey
One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]
The YouTube complaints department
While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.
The problem with customer driven reviews
This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)
ze Frank gets it right
Hilarious, and surprisingly spot on look at foolish comments/trolls/online aggression.
7 ways to support an emotional bond to a product
Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort as we start our days. That t-shirt from the Pearl Jam concert 20 years ago makes us smile when we wear it. The keyboard we are used to makes it […]