Character blogs done right

A while back a railed on poorly implemented character blogs, so you can imagine my pleasure today when I came across a fantastic character blog. The Sonic guy (from the current batch of commercials) is blogging … or at least his character is.

They launched on Typepad (extending the illusion of the character), the content is written in the voice of the character, and it clearly states in the “About” page that the blog is a character blog from Sonic. I even found out about the blog from another blogger.

Great job, Sonic!