Example of a fantastic announcement email

I don’t know why this tickled me so, but I just had to share.

If you were living under a rock you might have missed our 2.7 release, which included the most significant interface update in WordPress’ short history and has been pretty well-received.

It’s also been pretty bug-free, which is why there was a longer-than-normal period of time before an update.

We won’t fault you for the rock thing, but for rockers and curmudgeons-who-never-upgrade-to-a-.0-release, our latest and greatest (2.7.1) is hot of the presses:


If you were on 2.7 already you might be able to just press a button (Tools -> Upgrade) and be on the new version in under 10 seconds.

I hope your Valentine’s day was filled with love and luv and chocolate,

Matt Mullenweg
http://ma.tt | http://wordpress.org

P.S. Plugin search no longer sucks:


Fantastic tone, helpful tips, and a reminder that Automattic knows what they’re doing.