Facebook traffic benefits from 25 Things

I recently blogged about the TIME Magazine article that railed on the 25 Things meme. Turns out, the meme was of huge benefit for Facebook. From RWW:

According to the latest data from Compete, four times more people than usual visited the ‘Notes’ section on Facebook in January. Compete estimates that close to 20 million users used ‘Notes’ in January, while only about 4 million used it in October 2008.

But it wasn’t just the ‘Notes’ section that profited from this meme. Facebook itself saw its traffic grow by 15% in January, which represents the fourth largest single month increase in visitors to the site. In addition, 60% more profiles were created in January than in December.

We shouldn’t mock what we can’t, won’t, or don’t understand…