Fast Company article

Interesting article:

What does it take to build an online community?

Talking about the promise of community is one thing, but what are the design principles that make it easy for community members to find one another and to share their interests? Are all community members equal, or are some of them more equal than others? Do community and commerce mix?

Those are questions that occupy the minds of Net-company leaders for whom community is a crucial element of their business strategy — whether their business is a highly specialized B2B site or an entertainment site aimed at teenagers. And Cynthia Typaldos has been asking and answering those questions for years.