How did they sell that??

Norelco has launched a new site:

This is absolutely one of the funniest thing I’ve ever seen on the internet. It’s a must see, but make sure you can turn your speakers up. It’s mostly safe for work, depending on how stuffy your office is.

The funniest thing to me was that the first moment I realized what it was I asked myself “How did that agency sell the brand manager?!?” I’m not sure how they did, but they are my new heroes.

Just goes to show that with a smart agency and a brand team that is willing to push the limits you can do amazing things.

I’m assuming the goal of this project was driving awareness. I’ve posted on two blogs today and shown to countless people. The last time I was this excited about talking up razors? Never.