How to use current events for marketing

My buddy Jason Falls just emailed me about a new project that Maker’s Mark has kicked off. Using the election cycle crazy, they’ve launched an effort to promote…. the Cocktail Party. Certainly check out the site, but watch the video below ASAP. Quite amusing.

(Do you recognize anyone in that video?)

Good work, Doe Anderson and Maker’s. I’m crossing my fingers that you’re not done delivering hilarity. More from Jason here.