Innovation. The Next Thing.

From my new favorite blog by Howard Owens:

Innovation is not about doing the next great thing. It is about doing the next thing.

Sometimes the next thing will be the next great thing, but more likely it will lead to another thing, and that next thing might be the next great thing. Or it may lead to nowhere.

Failure is always an option.

Innovation is in the doing and trying, not in the dreaming and waiting.