Internal Blogging Case Study

Just came across this interesting case study of one man’s attempt to bring internal blogging to his company. The story is a train wreck of clueless execs, but the best part of the story is his points for internal blogging:

  1. You have to post yourselves. It won’t work if you let your secretaries do it. If you want it to work, you have to do it. If you don’t plan to do that, we can stop right now.
  2. You have to post regularily. Doesn’t have to be long posts, just let them know whenever there is something going on, important or not. If you don’t plan to do that, we can stop right now.
  3. You have to explain people what you’re trying to accomplish. Only if they understand it, they won’t oppose and/or ignore it.
  4. Try to be clear and to the point.

Good stuff, and a fun story to read. No matter how painful.