iTunes = Number 2 Music retailer

Seriously, when you bought your first iPod, did you ever think you’d read this?

CUPERTINO, California—February 26, 2008—Apple® today announced that iTunes® ( is now the number two music retailer in the US, behind only Wal-Mart, based on the latest data from the NPD Group*. Apple also announced that there are now over 50 million iTunes Store customers. iTunes has sold over four billion songs, with an incredible 20 million songs sold on Christmas Day 2007 alone, and offers the world’s largest music catalog of over six million songs from all of the major and thousands of independent labels.

I think this annoucement makes it absolutely impossible to argue that Apple hasn’t changed the music industry. Lesson for RIAA? Develop something that’s so easy to use it’s faster than to buy than not.