LEGO Co-Creation Presentation

While doing some random googling, I came across this video of a presentation from an ex-colleague at LEGO, Mark William Hansen. Mark’s been a powerhouse behind pushing co-creation concepts within the company for years. He does a great job in this presentation of summarizing the concepts of working together with your community/fans/consumers. His input can be put to work, as he says, at all companies.

Mark William Hansen LEGO Co-Creation
Uploaded by henkjan