MarketingSherpa Interview

Sean over at MarketingSherpa pinged me last week to chat about best practices for adding social functions to a Web site. We talked for quite a while and he distilled my ramblings down into a great article. Here’s the quick review of the 5 core steps we talked about:

  • Tip #1. Choose where to allow user interaction and what types of contributions complement your content
  • Tip #2. Start with a small group of contributors
  • Tip #3. Write community guidelines in terms users can understand
  • Tip #4. Appoint a community manager
  • Tip #5. Use technology to assist the moderator

Be sure to read the full article, it’s good stuff if I do say so myself.