New book: Word of Mouth Marketing

My friend Andy Sernovitz, head of the Word of Mouth Marketing Association, has a new book coming out soon: Word of Mouth Marketing: How Smart Companies Get People Talking. Andy has been kind enough to provide me with a PDF version of the final book content, and I’ll be taking a look this weekend and reporting back here.

Thanks, Andy!

UPDATE: Andy just told me I’m the first one to blog this story. Woo hoo! First!