The next step in the Ant’s Eye View journey

One hell of a ride.

That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO was (and still is) an amazing company to work for, but my entire career I’ve been on the forefront of the “next big thing”. I helped build the Web in the 90s, I was at the forefront of the social media revolution, and I’ve been part of driving the social business philosophies for the last 5 years.

And now it’s time to change once again. I’m proud to announce that Ant’s Eye View has joined PwC’s US Advisory practice!

I’m incredibly humbled at the Ant’s Eye View journey that Sean and I (and the entire anthill) have been on for the last 3.5 years. We’ve had the distinct pleasure of working with an amazingly talented team of Ants and flat out awesome clients. Our clients and our team have given us their faith and trust and support as we’ve bounced through this journey. Our relatively small, but extremely talented team has helped create real, lasting impact at major brands. Our work is some of the best I’ve had the privilege of being part of.

So then… why now? Sean says it best today:

Well, it goes back to Sean McDonald’s kitchen table (and rather meager white board). Our ambition was BIG – To fundamentally change the way organizations thought and behaved around employee and customer engagement. This was a BHAG – a big, hairy audacious goal in its truest sense. Our goal wasn’t just to tell organizations how to execute on social, but to actually lock arms with them and work together to achieve their desired business outcomes. Our challenge, we needed A LOT more arms and a broader set of capabilities to achieve our dream.

We are particularly excited about joining the PwC team because of the amazing platform they offer to help push our (and their) vision for how organizations can change the way they engage with customers and their own employees. The culture, the new colleagues, and their deep bench of experience will help us truly realize our visions of the Social Engagement Journey. Big? We couldn’t have imagined this kind of BIG!

In the coming days and weeks, we’ll be sharing a lot more about where we’re going and what we’re doing. But first and foremost, I have to say thank you.

Thank you to the entire Ant’s Eye View team. Y’all are amazing and make me proud every day.

Thank you to our amazing clients. Your trust, your challenges, and your vision gave us an opportunity to be where we are today.

Thank you to the many, many industries peers who cheered, supported, and applauded our efforts.

Thank you Dustin Johnson, Sean McDonald, and Todd Shimizu for building and leading amazing teams. Thank you for the long hours, countless road miles, and amazing work that has built one of the best teams in the world.

Thank you to PwC for placing their trust in our small, yet awesome team. We’ll make you proud!

Thank you Sean O’Driscoll for embarking on this journey with me. Thank you for your friendship. Thank you for your leadership of our team.

And of course, thank you to my lovely wife who has done more than can be imagined to support me during this journey.

I may be sad to see Ant’s Eye View ride off into the sunset, but I’m ecstatic to be witnessing the dawn of a new era and the beginning of the next Next Big Thing!