OCRN: Community Netiquette: How to Avoid Stepping on Virtual Toes

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The firehose of OCRN content has been turned on! The next whitepaper is has been posted, and this one is entitled: Community Netiquette: How to Avoid Stepping on Virtual Toes.

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced issues, such as how to introduce ourselves (or our company) to a community, or how to react to someone calling us names, things get a little murkier. This guide shares some of the basics of conducting yourself properly when engaging on behalf of an organization within the existing Social Web, with tools and communities your company has created and especially with those it hasn’t.

Contact me if you’re interested in joining the network and I’ll get you introduce.