Online dating – you know ya wanna….

Remember when online dating seemed so… pathetic? Not anymore

Online dating has been around for about a decade, and it’s undeniably popular: Some 21 million Americans subscribe to online dating services and 1 in every 100 Internet visitors posts a personal ad.

But that doesn’t mean the dating actually yields a decent date.

But high use doesn’t necessarily mean high satisfaction levels. Anyone who has ever tried Internet dating knows the pitfalls — the difficulty of sifting through hundreds of often generic-sounding profiles, the misleading or outright dishonest ads, the failure to find any connection once you meet the person you’ve been happily e-mailing for weeks.

But there’s hope – in the form of Chemistry.com, at least so goes the theory.

So, how does Chemistry.com come up with matches?

Chemistry.com is quite different than anything else that’s out there (in the online-dating world). I designed a lot of these questions to determine your brain chemistry. If you have high levels of serotonin, for example, you are likely to be calm and stable. More of a guardian, a pillar of society.

There are other personality types as well that are based on chemistry. There are questions that tell us if you are good at abstract thinking, or quick to make decisions and act on them.

Personally, I believe that the next killer app of online social interaction is a large scale profiling mechanism for all of us to be able to feel confident that who we’re talking to is really who they say they are.