Pitching Bloggers

Ben started a great conversation about how to pitch (or not to pitch) bloggers.

A communications expert is quoted in the paper advising companies to "cultivate popular bloggers in much the same way they traditionally have sought to make contact with reporters for newspapers, TV and other media."

No, no. Please do not do that. Reporters at newspapers, TV and other media are inundated with bad PR pitches every day.

Bloggers are not traditional media, so the last thing a PR person should do is create another column on a spreadsheet that includes bloggers in future email blasts.


Once again, the right thing comes back to building relationships – doing the hard work of actually having a conversation. Who’d have thought?? Actually talking to people before pitching your wares blindly? It’s so crazy it just might work!

Some additional discussion here, here, and here.