Presenting in Dallas: How LEGO caught the Cluetrain

lego-cluetrain.pngStrangely, as much as I speak, I rarely do so in my hometown.

The presentation I gave to Social Media Club Louisville, “How LEGO Caught the Cluetrain” was very well received and as luck would have it, SMC: Dallas needed a speaker. Having not spoken much in Dallas, I couldn’t turn the opportunity down.

If you’re interested in coming out, the details are below. If you can’t make it, check out the video version I gave of this presentation.

Here’s the overview of the presentation:

When the Cluetrain Manifesto arrived nearly 10 years ago, it put to words what I was trying to pitch and explain to clients. I’d been struggling to explain what was happening and why the Web was changing the world of marketing.

When I joined the LEGO Company in 2000, community and customer (the end customer) engagement weren’t ….let’s say priorities…. within the company.

During my 5+ years at the company, I was part of an incredible team who helped push the principles put forth in the Cluetrain Manifesto out to the larger company and we had incredible success. Today’s LEGO Company is a significantly different organization than the one I joined so long ago.

Since leaving the company 2 years ago, I’ve been able to see a different view of the company and the way they’ve caught the Cluetrain.

This is that story.

RSVP if you’d like to attend. I hope to see you there!

Thursday, July 24, 2008
7:00 PM – 9:00 PM (CT)

imc² Dallas Office`
12404 Park Central
Suite 400
Dallas, TX 75251