Continuing the ongoing discussion about the definition of “community”, this post looks to definition by asking “What ISN’T community?”
Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies
Being 33 and male, I’m not even remotely close to this demographic, but as someone steeped in online community I love love love to see communities developed around the reality rather than the stereotype. Good for the wowOWwow team for putting something so cool together!
“Based on research in the field of virtual communities, most business thinkers will agree that there are 4 fundamental pillars to successful communities – content, members, member profiles and transactions. If managed properly, these 4 dynamics can lead to economics of increasing returns that characterize most successful communities.”
“A comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject. The guide covers dozens of areas of SEO including keyword research, page optimization, site structure, link building and more.”
innovation playground Idris Mootee: “Innovation Should Be Seen As a Tactic, Not A Business Strategy” According To Al Ries. This Man Is Confused.
Great article responding to the idea that innovation should be treated as nothing more than a “tactic”. I especially like how the author called out Al Ries (old school brand guy) on the idea that branding is more important than innovation. IMHO, the key is to make a distinction between “invention” and “innovation”.
Great list of techniques that any and all community people should commit to memory!
Another great article from Scott that is a must read for those doing community work.
“To make its move in Internet services, Nokia plans to use its base of one billion customers — one-sixth of humanity — to consult on what works, what wows, and what doesn’t. Compared with Apple’s much-hyped iPhone, which has sales of just 5 million so far, its customers put Nokia in a strong position.”