“When connecting with customers online, you need to open a dialogue with them as individuals. Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed the nature of direct marketing.”
Interesting look at the “economics” of relationships.
Fantastic speech from GeekSquad’s Robert Stephens.
Great recap of Rohit’s “10 easy ways to piss off a blogger” session at SXSW. A must read for anyone doing “blogger outreach”!
A bit late in posting this one, but Derek addresses the “spec” issue with Pixish. (Did you get your Pixish sticker at SXSWi?)
As someone who is regularly called “Jason McGee” (rather than Jake/Jacob McKee), I love this 10 minute podcast talking about the horrors of calling people the wrong name, and how to deal with it.
“Brand advocates can be highly sought after resources in digital marketing, but do marketers really know what they’re thinking? Meet some of the people behind user-generated videos.”
These days, every good social media discussion needs to include some discussion of measurement, right?
TechCrunch points out that CNN used a Skype interview in core programming. Citizen Journalism takes a massive step forward, considering that Skype and a borrowed video camera are free, portable, and accessible. Much different than having to have a studio with hundreds of thousands of dollars of equipment and professional lighting.
“Playing Wii Sports at a movie theater on a 344″ screen using a homemade wireless sensor bar.” VERY cool!
Interesting new toys coming out…. oh to be a kid these days!
Guy Kawasaki is just too cool.