I am a long-time advocate and evangelist for online and offline community building, social customer engagement, social media, and customer-company interaction. I have been working with online communities, fan groups, and consumer groups since the early days of the Internet, and have a rich background in Web development, community management, business strategy, and product development. I run Community5, a boutique consulting firm that helps organizations of all sizes build, optimize their online communities efforts. You can find my full resume on LinkedIn. I have appeared in print a number of times.

Getting Started with LEGO Trains	Social Media Marketing: An Hour a Day	Social Media Marketing: The Next Generation of Business Engagement	Cluetrain Manifesto 10th Anniversary Edition (afterword)
I wrote this book to help introduce LEGO fans to the joy of building LEGO Trains. I also used this writing process as a means to help troubleshoot the process of allowing LEGO fans to write LEGO themed books.	I was the technical editor on this book, working closely with the author, Dave Evans.	I helped co-write this book, diving deeper into social media marketing and customer engagement.	The Cluetrain was one of my earliest inspirations when I started doing community work. The Cluetrain authors asked me to put an afterword in the 10th anniversary edition about his work with LEGO.

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If you’re interested in seeing me in action, check out my speech in Sweden: Confessions of a Super Fan