People call me The Community Guy
4 Lessons for improved blogger outreach
by Jake McKee on 24 Mar, 2008 - 2 comments
After posting what has to be one of the worst blogger outreach emails of all time as part of this post, I thought it was only fair that I dived into a bit more detail about what makes it so bad and how to avoid similar issues. I’m not trying to rail on the emailer […]
Agencies: The distance between strategy and implementation
by Jake McKee on 22 Mar, 2008 - 3 comments
Yesterday I met up with a buddy of mine for lunch at my favorite local Thai place. He works at a large agency in town (with larger parts elsewhere in the country), and our conversation naturally turned to “the future of the agency”. I relayed my concerns about the agency model I previously blogged about, […]