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I'm Jake McKee

People call me The Community Guy

blogger outreach

4 Lessons for improved blogger outreach

After posting what has to be one of the worst blogger outreach emails of all time as part of this post, I thought it was only fair that I dived into a bit more detail about what makes it so bad and how to avoid similar issues. I’m not trying to rail on the emailer […]

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Agencies: The distance between strategy and implementation

Yesterday I met up with a buddy of mine for lunch at my favorite local Thai place. He works at a large agency in town (with larger parts elsewhere in the country), and our conversation naturally turned to “the future of the agency”. I relayed my concerns about the agency model I previously blogged about, […]

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