Hello

I'm Jake McKee

People call me The Community Guy

business model

The agency model is now officially broken

My soapbox issue of late has been the state of traditional marketing/PR agencies in relation to social media project development. In my view, the billing model traditional agencies, being fundamentally campaign-based is diametrically opposed to the longer-term nature of successful social projects. Add to this that over the course of the last few years (or […]

Read more