People call me The Community Guy
Creating your own posse
by Jake McKee on 30 Apr, 2008 - 0 comments
A couple years back I was quoted in the book Primal Branding about my work with LEGO. Since reading the book, I’ve been fascinated with the concept that “every brand is a belief system”. I certainly felt that way about the work and product at LEGO, but I’ve wondered what happens when someone says “what […]