Hello

I'm Jake McKee

People call me The Community Guy

comunityM

Creating your own posse

A couple years back I was quoted in the book Primal Branding about my work with LEGO. Since reading the book, I’ve been fascinated with the concept that “every brand is a belief system”. I certainly felt that way about the work and product at LEGO, but I’ve wondered what happens when someone says “what […]

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