People call me The Community Guy
OCRN: Community Netiquette: How to Avoid Stepping on Virtual Toes
by Jake McKee on 28 Apr, 2008 - Comments Off on OCRN: Community Netiquette: How to Avoid Stepping on Virtual Toes
The firehose of OCRN content has been turned on! The next whitepaper is has been posted, and this one is entitled: Community Netiquette: How to Avoid Stepping on Virtual Toes. Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced […]
Fantastic communication from Southwest
by Jake McKee on 25 Apr, 2008 - 2 comments
Remember Skirtgate? Southwest Airlines escorted a young woman off a plane because they didn’t like the shortness of her skirt. It turned into a debacle, especially considering the hot pants history of Southwest. Somehow I missed the Southwest apology, and since I’m caught up in talk of quality communication over on the OCRN, I wanted […]
OCRN: 9 Tips for Inspired (and Inspiring) Text Communication
by Jake McKee on 21 Apr, 2008 - Comments Off on OCRN: 9 Tips for Inspired (and Inspiring) Text Communication
I’m pleased to share that last week published my first whitepaper for the Online Community Research Network: 9 Tips for Inspired (and Inspiring) Text Communication. Here’s the synopsis: Text is the base language of community interaction and engagement, yet far too many community professionals don’t put the focus on it like they should. This whitepaper […]