Tail wags the dog, RIAA-style

Spike points out a fantastic story about the RIAA suing music fans (not surprising) for trading files that were approved for sharing by the record label’s marketing department (surprising). Story here.

The Recording Industry Association of America (RIAA), which has become notorious for suing anyone from high school students to retirees for downloading music from the web, has gone after web sites such as Idolator that have posted leaked songs from the upcoming NINE INCH NAILS album, "Year Zero". The problem, however, is that the tracks were leaked intentionally. Several songs from the album were left on computer hard drives at venues on the band’s current European tour, with fans finding and posting them on the web for others to download and swap. According to Billboard.com, the RIAA sent cease-and-desist emails to web sites that posted the tracks, leading one industry source to say, "These f***ing idiots are going after a campaign that the label signed off on."

The irony here is so thick I can actually see hanging like Rocky-abused cuts of meat. In most businesses, this is the kind of clear signal that your game plan isn’t working; the ship is sinking and it’s time to consider a life raft. What do you want to bet that his changes nothing, and that the RIAA continues to sue kids and grandparents?