Tapping in, creating relevance

Sometimes it’s the simple things –

Roller Warehouse, a supplier of goods for skaters, has created a simple ad/news box that you can quickly and easily place on a web site. They’re specifically marketing it to MySpace users as a way to allow those users to add cool content to their MySpace profiles.

They’ve been getting quite a bit of PR coverage out of this, and they’re telling MySpace users "We’re a business, but we get you and what you’re interested in".

And the best part – this is simple, cheap technology.

So how about you? What’s your company doing to actually connect with the 66 million MySpace users? Or the millions of FaceBook users? Or Friendster users?