The Community Manager Role

Yesterday I wrote about the “LEGO is…” meme that I ran across on Flickr. I actually found this meme thanks to a Google Alert on my name. Much to my own humble satisfaction, I loved seeing this quote:

“LEGO is seeing Jake McKee @ BrickCon and being simultaneously star struck and yet feeling like he is a friend I know well.”

That single quote makes me feel better about my 5+ years as a community manager than anything else. What a great synopsis of the goal of community manager: to be personal while also creating a persona that drives people to work on behalf of the company. It really is that simple.